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The Social Web in the Hotel Industry - novo libro

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The Social Web in the Hotel Industry - novo libro

ISBN: 9783658045449

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The Social Web in the Hotel Industry
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9783658045449

Dados detalhados do livro - The Social Web in the Hotel Industry


EAN (ISBN-13): 9783658045449
Ano de publicação: 2014
Editor/Editora: Springer Fachmedien Wiesbaden GmbH

Livro na base de dados desde 2014-01-31T05:43:23+00:00 (Lisbon)
Página de detalhes modificada pela última vez em 2023-10-05T15:18:15+01:00 (Lisbon)
Número ISBN/EAN: 9783658045449

Número ISBN - Ortografia alternativa:
978-3-658-04544-9
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: nadine
Título do livro: social web, hotel, indus, the web, hot

Dados da editora

Autor: Nadine Chehimi
Título: The Social Web in the Hotel Industry - The Impact of the Social Web on the Information Process of German Hotel Guests
Editora: Springer Gabler; Springer Fachmedien Wiesbaden GmbH
183 Páginas
Ano de publicação: 2013-12-02
Wiesbaden; DE
Impresso / Feito em
Língua: Inglês
53,49 € (DE)
55,00 € (AT)
59,00 CHF (CH)
Available
XXIV, 183 p. 79 illus.

EA; E107; eBook; Nonbooks, PBS / Wirtschaft/Management; Betriebswirtschaft und Management; Verstehen; The German hotel market; The social web; Tourist information search; C; Business and Management, general; Marketing; Market Research/Competitive Intelligence; Business and Management; Marketing; Market Research and Competitive Intelligence; Business and Management; Marketing und Vertrieb; Marktforschung; BC

The social web is defined as the social part of the Internet that enables (personally unknown) people to socially interact with each other in order to cherish friendships and make new acquaintances. The social web’s current significance exceeds this initial focus, by also encompassing corporate and commercial activities. Nadine Chehimi examines to what extent the social web influences the information process of German hotel guests. In addition to the presentation of the social web’s development and current state of use, general and tourist information processes as well as the German hotel market are described. With the help of a standardized guest survey, the author presents the exact role the social web currently plays in the tourist information search.    ContentsThe social webTourist information searchThe German hotel market  Target GroupsLecturers and students of marketing, communication and tourismHoteliers and marketing specialists The AuthorNadine Chehimi is currently working as project manager for Customer Relationship Management for a hotel chain.

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