ISBN: 9783834918703
Connected Services constitute a very recent development in many industries and bridge service and product offerings. In the consumer business, one of the most prominent examples is “TeleS… mais…
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Technology Acceptance of Connected Services in the Automotive Industry Applied Marketing Science / Angewandte Marketingforschung - livro usado
2009, ISBN: 9783834918703
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2009, ISBN: 3834918709
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Technology Acceptance Of Connected Services In The Automotive Industry: Thesis, Tu M, 2009 - Livro de bolso
2009, ISBN: 9783834918703
Gabler, 2009. Paperback. New. 2009 edition. 169 pages. 8.20x5.80x0.39 inches., Gabler, 2009, 6
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ISBN: 9783834918703
Connected Services constitute a very recent development in many industries and bridge service and product offerings. In the consumer business, one of the most prominent examples is “TeleS… mais…
Clemens Hiraoka:
Technology Acceptance of Connected Services in the Automotive Industry - Livro de bolso2009, ISBN: 3834918709
[EAN: 9783834918703], Neubuch, [PU: Gabler Verlag], AUTOINDUSTRIE - AUTOMOBILINDUSTRIE INDUSTRIE MARKTFORSCHUNG BUSINESS MANAGEMENT INGENIEURWISSENSCHAFT INGENIEURWISSENSCHAFTLER MAKROÖKO… mais…
Technology Acceptance of Connected Services in the Automotive Industry Applied Marketing Science / Angewandte Marketingforschung - livro usado
2009
ISBN: 9783834918703
[PU: Gabler Verlag, Wiesbaden], 150 Seiten Broschiert; Das hier angebotene Buch stammt aus einer teilaufgelösten wissenschaftlichen Bibliothek und trägt die entsprechenden Kennzeichnungen… mais…
Technology Acceptance of Connected Services in the Automotive Industry Applied Marketing Science / Angewandte Marketingforschung - Livro de bolso
2009, ISBN: 3834918709
[EAN: 9783834918703], Gebraucht, sehr guter Zustand, [PU: Gabler Verlag, Wiesbaden], 150 Seiten Das hier angebotene Buch stammt aus einer teilaufgelösten wissenschaftlichen Bibliothek und… mais…
no/na Biblio.co.uk
Technology Acceptance Of Connected Services In The Automotive Industry: Thesis, Tu M, 2009 - Livro de bolso
2009, ISBN: 9783834918703
Gabler, 2009. Paperback. New. 2009 edition. 169 pages. 8.20x5.80x0.39 inches., Gabler, 2009, 6
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Dados detalhados do livro - Technology Acceptance of Connected Services in the Automotive Industry
EAN (ISBN-13): 9783834918703
ISBN (ISBN-10): 3834918709
Livro de capa dura
Livro de bolso
Ano de publicação: 2009
Editor/Editora: Gabler, Betriebswirt.-Vlg
150 Páginas
Peso: 0,234 kg
Língua: eng/Englisch
Livro na base de dados desde 2007-06-12T06:41:55+01:00 (Lisbon)
Página de detalhes modificada pela última vez em 2024-03-09T23:32:07+00:00 (Lisbon)
Número ISBN/EAN: 9783834918703
Número ISBN - Ortografia alternativa:
3-8349-1870-9, 978-3-8349-1870-3
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: hiraoka, clemens
Título do livro: automotive industries, connected, automotive for you, services marketing, acceptance
Dados da editora
Autor: Clemens Hiraoka
Título: Applied Marketing Science / Angewandte Marketingforschung; Technology Acceptance of Connected Services in the Automotive Industry
Editora: Gabler Verlag; Betriebswirtschaftlicher Verlag Gabler
151 Páginas
Ano de publicação: 2009-07-28
Wiesbaden; DE
Língua: Inglês
53,49 € (DE)
54,99 € (AT)
59,00 CHF (CH)
Available
XIX, 151 p.
BC; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; Management; Automobilbranche; Automotive Industry; Dienstleistung; Innovation; Technologieakzeptanz; Telematik; Marketing; Business and Management; Betriebswirtschaft und Management; EA
Telematics in the automotive industry are the most popular example of Connected Services. But despite their implementation in several million of vehicles worldwide, there has only been little consideration in research. Clemens Hiraoka analyzes the entire customer lifecycle from awareness, acceptance, and usage to the renewal of the service contract and uncovers the drivers in each of these stages. His evaluation gives a series of new implications for management and research.Outros livros adicionais, que poderiam ser muito similares com este livro:
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9783834983091 Technology Acceptance of Connected Services in the Automotive Industry (Clemens Hiraoka)
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