ISBN: 9783838349367

As most products on the market, architecture relies on various means of advertising in order to become a desired commodity. Architects and Building Project Managers are not only in the bu… mais…

As most products on the market, architecture relies on various means of advertising in order to become a desired commodity. Architects and Building Project Managers are not only in the business of constructing a sound structure but equally so in the business of identifying a particular demand & responding to a target market. With this in mind it is not at all surprising that modern advertising techniques are being applied to sell architecture in the same way that they are used to sell the average breakfast cereal. This book, therefore, provides a study into how far modern architecture relies on advertising, & furthermore, how desired ideologies are communicated through image association. The book also questions the effects of modern communication methods on the final product. Does a great advertising campaign transcribe to good architecture? What happens when great architecture is not strongly advertised? Taking into account image application methods & theories beyond the realm of architecture this book is a very interesting reference for professionals in the domain of Architecture, as well as Communication and Marketing. Bücher > Fremdsprachige Bücher > Englische Bücher 220 x 150 x 4 mm , LAP LAMBERT Academic Publishing, Taschenbuch, LAP LAMBERT Academic Publishing<

2010, ISBN: 3838349369

[EAN: 9783838349367], Nouveau livre, [SC: 15.0], [PU: LAP LAMBERT Academic Publishing], KUNST ARCHITEKTUR ARCHITECTURE / GENERAL COMMUNICATIONS IDEOLOGY IMAGEANALYSE COMMODITY SEMIOTICS A… mais…

[EAN: 9783838349367], Nouveau livre, [SC: 15.0], [PU: LAP LAMBERT Academic Publishing], KUNST ARCHITEKTUR ARCHITECTURE / GENERAL COMMUNICATIONS IDEOLOGY IMAGEANALYSE COMMODITY SEMIOTICS AESTHETICISATION AESTHETICIZATION AESTHETICS IMAGE, Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Gondevska BiseraBorn in Skopje, Macedonia, Bisera has lived most of her life in her adopted city of Sydney, Australia. With an Honours degree in Interior Architecture from UNSW in Sydney, Australia, she is currently undertaking an., Books<

2010, ISBN: 9783838349367

LAP LAMBERT Academic Publishing, Broché, 60 Seiten, Publiziert: 2010-06-16T00:00:01Z, Produktgruppe: Livre, 0.23 kg, Livres anglais et étrangers, Boutiques, Livres, Structures, Architectu… mais…

LAP LAMBERT Academic Publishing, Broché, 60 Seiten, Publiziert: 2010-06-16T00:00:01Z, Produktgruppe: Livre, 0.23 kg, Livres anglais et étrangers, Boutiques, Livres, Structures, Architecture, Art, musique et cinéma, Thèmes, LAP LAMBERT Academic Publishing, 2010<

2010, ISBN: 9783838349367

Paperback, Nouveau livre, BRAND NEW BOOK! Shipped within 24-48 hours. Normal delivery time is 5-12 days. Please note some orders may be shipped from UK with same delivery timeframe, ***NO… mais…

Paperback, Nouveau livre, BRAND NEW BOOK! Shipped within 24-48 hours. Normal delivery time is 5-12 days. Please note some orders may be shipped from UK with same delivery timeframe, ***NO EXPEDITED ORDERS***, [PU: LAP LAMBERT Academic Publishing]<

ISBN: 3838349369

The Aestheticisation Of Architecture ab 48.99 € als Taschenbuch: Through The Manipulation Of The Image. Aus dem Bereich: Bücher, English, International, Englische Taschenbücher, LAP LAMBE… mais…

The Aestheticisation Of Architecture ab 48.99 € als Taschenbuch: Through The Manipulation Of The Image. Aus dem Bereich: Bücher, English, International, Englische Taschenbücher, LAP LAMBERT Academic Publishing<