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Making and Marketing Medicine in Renaissance Florence. - EVELYN WELCH [EDS.]./SHAW, JAMES
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EVELYN WELCH [EDS.]./SHAW, JAMES:

Making and Marketing Medicine in Renaissance Florence. - livro usado

2011, ISBN: 9789042031562

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EVELYN WELCH [EDS.].SHAW, JAMES:

Making and Marketing Medicine in Renaissance Florence. - livro usado

2011, ISBN: 9789042031562

[PU: Amsterdam-New York, Rodopi. 2011], Original publisher's green paper-covered boards, pictorial frontcover, large 8vo: [vi], 356pp., illustrations, chapternotes & references, list illu… mais…

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EVELYN WELCH [EDS.].|SHAW, JAMES:
Making and Marketing Medicine in Renaissance Florence. - livro usado

2011

ISBN: 9789042031562

Amsterdam-New York, Rodopi. 2011. Original publisher's green paper-covered boards, pictorial frontcover, large 8vo: [vi], 356pp., illustrations, chapternotes & references, list illustrat… mais…

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Making and Marketing Medicine in Renaissance Florence
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Making and Marketing Medicine in Renaissance Florence - novo libro

ISBN: 9789042031562

What did you do when you fell ill in fifteenth-century Florence? How did you get the medicines that you needed at a price you could afford? What would you find when you entered an apothec… mais…

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Making and Marketing Medicine in Renaissance Florence - James Shaw; Evelyn Welch
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James Shaw; Evelyn Welch:
Making and Marketing Medicine in Renaissance Florence - encadernado, livro de bolso

2011, ISBN: 9789042031562

Buch, Hardcover, [PU: Editions Rodopi B.V.], Editions Rodopi B.V., 2011

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Making and Marketing Medicine in Renaissance Florence
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9789042031562


What did you do when you fell ill in fifteenth-century Florence? How did you get the medicines that you needed at a price you could afford? What would you find when you entered an apothecary's shop? This richly detailed study of the Speziale al Giglio in Florence provides surprising answers, demonstrating the continued importance of highly personalised medical practice late into the fifteenth century. Drawing on extensive archival research, it shows how personal relationships and mutual trust, rather than market forces, made payment possible even for those with limited incomes. Examining the spaces, people and products involved, "Making and Marketing Medicine "investigates the roles played by sociability, information networks and regulation in creating communities as well as in promoting health in Renaissance Italy.

Dados detalhados do livro - Making and Marketing Medicine in Renaissance Florence


EAN (ISBN-13): 9789042031562
ISBN (ISBN-10): 9042031565
Livro de capa dura
Ano de publicação: 2011
Editor/Editora: Editions Rodopi B.V.
364 Páginas
Peso: 0,703 kg
Língua: eng/Englisch

Livro na base de dados desde 2012-01-24T11:55:47+00:00 (Lisbon)
Página de detalhes modificada pela última vez em 2022-11-27T02:19:29+00:00 (Lisbon)
Número ISBN/EAN: 9789042031562

Número ISBN - Ortografia alternativa:
90-420-3156-5, 978-90-420-3156-2
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: shaw, evelyn, james welch
Título do livro: history marketing, marketing renaissance, clio medica, renaissance florence

Dados da editora

Autor: James Shaw; Evelyn Welch
Título: Making and Marketing Medicine in Renaissance Florence.
Editora: Editions Rodopi
Ano de publicação: 2011-02-04
Peso: 0,362 kg
Língua: Inglês
72,00 € (DE)
74,10 € (AT)
Not available (reason unspecified)

BA; GB; Hardcover, Softcover / Medizin/Allgemeines; Medizin, allgemein

Contents List of Images List of Tables List of Charts Abbreviations Glossary Currencies, Weights and Measures Introduction and Acknowledgements Selling Health The Shop and the City Keeping Shop Customers and Credit People and their Purchases Recovering Debts Products Wax Sugar and Spices Medicines Epilogue Bibliography Index
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