2010, ISBN: 9781118040935
Stealing Corporate Savvy to Sell Just Causes, eBooks, eBook Download (EPUB), 1. Auflage, Katya Andresen, a veteran marketer and nonprofit professional,demystifies winning marketing campai… mais…
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2007, ISBN: 9781118040935
Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simpl… mais…
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ISBN: 9781118040935
Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simpl… mais…
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2010, ISBN: 9781118040935
Stealing Corporate Savvy to Sell Just Causes, eBooks, eBook Download (EPUB), 1. Auflage, [PU: John Wiley & Sons], John Wiley & Sons, 2010
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ISBN: 9781118040935
Robin Hood Marketing - Stealing Corporate Savvy to Sell Just Causes: ab 20.99 € eBooks > Wirtschaft John Wiley & Sons, John Wiley & Sons
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2010, ISBN: 9781118040935
Stealing Corporate Savvy to Sell Just Causes, eBooks, eBook Download (EPUB), 1. Auflage, Katya Andresen, a veteran marketer and nonprofit professional,demystifies winning marketing campai… mais…
2007, ISBN: 9781118040935
Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simpl… mais…
ISBN: 9781118040935
Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simpl… mais…
2010, ISBN: 9781118040935
Stealing Corporate Savvy to Sell Just Causes, eBooks, eBook Download (EPUB), 1. Auflage, [PU: John Wiley & Sons], John Wiley & Sons, 2010
ISBN: 9781118040935
Robin Hood Marketing - Stealing Corporate Savvy to Sell Just Causes: ab 20.99 € eBooks > Wirtschaft John Wiley & Sons, John Wiley & Sons
Dados bibliográficos do melhor livro correspondente
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Dados detalhados do livro - Robin Hood Marketing
EAN (ISBN-13): 9781118040935
ISBN (ISBN-10): 1118040937
Ano de publicação: 2010
Editor/Editora: John Wiley & Sons
288 Páginas
Língua: eng/Englisch
Livro na base de dados desde 2011-07-11T21:58:41+01:00 (Lisbon)
Página de detalhes modificada pela última vez em 2023-09-25T14:01:35+01:00 (Lisbon)
Número ISBN/EAN: 1118040937
Número ISBN - Ortografia alternativa:
1-118-04093-7, 978-1-118-04093-5
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: andresen
Título do livro: robin hood, marketing
Dados da editora
Autor: Katya Andresen
Título: Robin Hood Marketing - Stealing Corporate Savvy to Sell Just Causes
Editora: Jossey-Bass; John Wiley & Sons
288 Páginas
Ano de publicação: 2010-12-14
Língua: Inglês
22,99 € (DE)
Not available (reason unspecified)
EA; E101; E-Book; Nonbooks, PBS / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Business & Management; Gemeinnützige Organisationen; Gemeinnützige Organisationen / Management u. Führung; Marketing & Sales; Marketing u. Vertrieb; Non-Profit Organizations; Non-Profit Organizations / Management Leadership; Wirtschaft u. Management; Marketing u. Vertrieb; Gemeinnützige Organisationen; Gemeinnützige Organisationen / Management u. Führung; BB
Foreword by Kate Roberts. Acknowledgments. Introduction: Lost in Sherwood Forest. Facing the Fact That Marketing Is a Must. 1. The Heart of Robin Hood Marketing. Focus on Getting People to Do Something Specific. 2. Robin Hood Reconnaissance. Appeal to Your Audiences' Values, Not Your Own. 3. The Village Square. React to the Forces at Work in the Marketplace. 4. All for One and One for All--We Wish. Stake a Strong Competitive Position. 5. Building a Merry Band. Partner Around Mutual Benefits. 6. The Heart of the Good Archer's Arrow. Put the Case First and the Cause Second. 7. Sharpening the Arrow's Point. The Four Things Your Message Must Do. 8. Aiming for Hearts and Minds. Take Your Message to Where Your Audiences Are. 9. Robin Hood Media Savvy. Approach the Media as a Target Market. 10. Letting Your Arrow Fly. Execute Campaigns and Assess Their Worth. Notes. The Author.Outros livros adicionais, que poderiam ser muito similares com este livro:
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