2015, ISBN: 9789351109907

O`Reilly/Shroff Publishers & Distributors Pvt. Ltd., 2015. Softcover. New. Imagine you’re in a game with one objective: a bestselling product or service. The rules… mais…

O`Reilly/Shroff Publishers & Distributors Pvt. Ltd., 2015. Softcover. New. Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others? The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them. Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams. Every role is a key player in this game. Product development, engineering, marketing, user experience, support everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t. Printed Pages: 316., O`Reilly/Shroff Publishers & Distributors Pvt. Ltd., 2015<

2015, ISBN: 9789351109907

O`Reilly/Shroff Publishers & Distributors Pvt. Ltd., 2015. Softcover. New. Imagine you’re in a game with one objective: a bestselling product or service. The rules… mais…

O`Reilly/Shroff Publishers & Distributors Pvt. Ltd., 2015. Softcover. New. Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others? The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them. Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams. Every role is a key player in this game. Product development, engineering, marketing, user experience, support everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t. Printed Pages: 316., O`Reilly/Shroff Publishers & Distributors Pvt. Ltd., 2015<

2015, ISBN: 9789351109907

O`Reilly/Shroff Publishers & Distributors Pvt. Ltd., 2015. Softcover. New. Imagine you’re in a game with one objective: a bestselling product or service. The rules… mais…

O`Reilly/Shroff Publishers & Distributors Pvt. Ltd., 2015. Softcover. New. Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others? The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them. Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams. Every role is a key player in this game. Product development, engineering, marketing, user experience, support everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t. Printed Pages: 316., O`Reilly/Shroff Publishers & Distributors Pvt. Ltd., 2015<

2015, ISBN: 9789351109907

O`Reilly/Shroff Publishers & Distributors Pvt. Ltd., 2015. Softcover. New. Imagine youre in a game with one objective: a bestselling product or service. The rules? No marketing budget, … mais…

O`Reilly/Shroff Publishers & Distributors Pvt. Ltd., 2015. Softcover. New. Imagine youre in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others? The answer doesnt live in the sustainably successful products or services. The answer lives in those who use them. Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that dont depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams. Every role is a key player in this game. Product development, engineering, marketing, user experience, support everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while theyre using our product but, more importantly, in the moments when they arent. Printed Pages: 316. NA, O`Reilly/Shroff Publishers & Distributors Pvt. Ltd., 2015<

2015, ISBN: 9789351109907

O`Reilly/Shroff Publishers & Distributors Pvt. Ltd., 2015. Softcover. New. Imagine youre in a game with one objective: a bestselling product or service. The rules? No marketing budget, … mais…

O`Reilly/Shroff Publishers & Distributors Pvt. Ltd., 2015. Softcover. New. Imagine youre in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others? The answer doesnt live in the sustainably successful products or services. The answer lives in those who use them. Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that dont depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams. Every role is a key player in this game. Product development, engineering, marketing, user experience, support everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while theyre using our product but, more importantly, in the moments when they arent. Printed Pages: 316. NA, O`Reilly/Shroff Publishers & Distributors Pvt. Ltd., 2015<