2014, ISBN: 9781408082683

Now in its fourth edition, Strategy Synthesis takes a truly global perspective. Retaining the unique `paradox' approach of the previous editions whereby a series of contrasting viewpoints… mais…

Now in its fourth edition, Strategy Synthesis takes a truly global perspective. Retaining the unique `paradox' approach of the previous editions whereby a series of contrasting viewpoints are provided to invite student and professional discussion and debate, this new edition takes the approach one step further to acknowledge the developmental role which China and India have had in the business world, and includes strategic thinking philosophies from these countries. Unlike many other books on the subject, the philosophy at the heart of Bob de Wit's Strategy Synthesis text is that an understanding of the topic of strategy can only be gained by grappling with a wider diversity of insights from many prominent thinkers, and the clear recognition that there is no simple answer to the question of what strategy is. This new edition bridges West and East, North and South, with examples, short cases, quotes, and insights from around the globe. Now in its fourth edition, Strategy Synthesis takes a truly global perspective. Retaining the unique `paradox' approach of the previous editions whereby a series of contrasting viewpoints are provided to invite student and professional discussion and debate, this new edition takes the approach one step further to acknowledge the developmental role which China and India have had in the business world, and includes strategic thinking philosophies from these countries. Unlike many other books on the subject, the philosophy at the heart of Bob de Wit's Strategy Synthesis text is that an understanding of the topic of strategy can only be gained by grappling with a wider diversity of insights from many prominent thinkers, and the clear recognition that there is no simple answer to the question of what strategy is. This new edition bridges West and East, North and South, with examples, short cases, quotes, and insights from around the globe. Inhoud: Taal: en; Bindwijze: Paperback; Oorspronkelijke releasedatum: 04 juni 2014; Aantal pagina's: 416; Illustraties: Nee; Betrokkenen: Hoofdauteur: Bob De Wit; Tweede Auteur: Bob De Wit; Co Auteur: Bob De Wit; Hoofduitgeverij: Cengage Learning Emea; Overige kenmerken: Editie: 4th edition; Gewicht: 548 g; Studieboek: Ja; Verpakking breedte: 169 mm; Verpakking hoogte: 17 mm; Verpakking lengte: 242 mm; EAN: Engels | Paperback | 9781408082683 | 04 juni 2014 | 416 pagina's, Boeken, Managementboeken, Strategie, Cengage Learning Emea<