2010, ISBN: 9780470882801

CRM was supposed to help businesses better understand theircustomers and increase efficiency. Yet most companies are notgetting the return they expected. Is it possible to make customersh… mais…

CRM was supposed to help businesses better understand theircustomers and increase efficiency. Yet most companies are notgetting the return they expected. Is it possible to make customershappy and, at the same time, improve ROI? Is there a practical,affordable way to get customers to say what they really want? In Why CRM Doesn´t Work, leading international marketingconsultant Frederick Newell explains why it´s time to change thegame to CMR (Customer Management of Relationships). CMR allowscompanies to empower customers so they´ll reveal what kind ofinformation they want, what level of service they want to receive,and how to communicate with them--where, when, and how often. It isa bold solution for businesspeople at all levels in all industrieswho want to stay ahead of the curve in the development of customerloyalty. Newell shows by lesson and example why the current CRM isn´tworking, what needs to change, and how to put the CMR philosophy towork--without additional expense. The book includes casestudies of good and bad relationship marketing from companies asdiverse as Kraft Foods, Procter & Gamble, Budweiser, CharlesSchwab, Dell, IBM, Lands´ End, Sports Authority, Radio Shack, andStaples. With the knowledge in this book, a company can learn to buildlong-term relationships and bring in profits instead of relying onone-time sales. Why CRM Doesn´t Work is important readingfor companies of every size that are trying to satisfy and sell totoday´s consumer. How to Win by Letting Customers Manange the Relationship eBook PDF 09.06.2010 eBooks>Fremdsprachige eBooks>Englische eBooks>Sach- & Fachthemen>Wirtschaft, John Wiley & Sons Inc, .201<

ISBN: 9780470882801

CRM was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not getting the return they expected. Is it possible to make customer… mais…

CRM was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not getting the return they expected. Is it possible to make customers happy and, at the same time, improve ROI? Is there a practical, affordable way to get customers to say what they really want? In Why CRM Doesn't Work, leading international marketing consultant Frederick Newell explains why it's time to change the game to CMR (Customer Management of Relationships). CMR allows companies to empower customers so they'll reveal what kind of information they want, what level of service they want to receive, and how to communicate with them--where, when, and how often. It is a bold solution for businesspeople at all levels in all industries who want to stay ahead of the curve in the development of customer loyalty. Newell shows by lesson and example why the current CRM isn't working, what needs to change, and how to put the CMR philosophy to work--without additional expense. The book includes case studies of good and bad relationship marketing from companies as diverse as Kraft Foods, Procter & Gamble, Budweiser, Charles Schwab, Dell, IBM, Lands' End, Sports Authority, Radio Shack, and Staples. With the knowledge in this book, a company can learn to build long-term relationships and bring in profits instead of relying on one-time sales. Why CRM Doesn't Work is important reading for companies of every size that are trying to satisfy and sell to today's consumer.; PDF; Business,Finance and Law > Business & management > Sales & marketing > Customer services, Wiley<

ISBN: 9780470882801

CRM was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not getting the return they expected. Is it possible to make customer… mais…

CRM was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not getting the return they expected. Is it possible to make customers happy and, at the same time, improve ROI? Is there a practical, affordable way to get customers to say what they really want? In Why CRM Doesn't Work, leading international marketing consultant Frederick Newell explains why it's time to change the game to CMR (Customer Management of Relationships). CMR allows companies to empower customers so they'll reveal what kind of information they want, what level of service they want to receive, and how to communicate with them--where, when, and how often. It is a bold solution for businesspeople at all levels in all industries who want to stay ahead of the curve in the development of customer loyalty. Newell shows by lesson and example why the current CRM isn't working, what needs to change, and how to put the CMR philosophy to work--without additional expense. The book includes case studies of good and bad relationship marketing from companies as diverse as Kraft Foods, Procter & Gamble, Budweiser, Charles Schwab, Dell, IBM, Lands' End, Sports Authority, Radio Shack, and Staples. With the knowledge in this book, a company can learn to build long-term relationships and bring in profits instead of relying on one-time sales. Why CRM Doesn't Work is important reading for companies of every size that are trying to satisfy and sell to today's consumer.; PDF; Business,Finance and Law > Business & management, Wiley<

2010, ISBN: 9780470882801

How to Win by Letting Customers Manange the Relationship, eBooks, eBook Download (EPUB,PDF), 1. Auflage, [PU: John Wiley & Sons], John Wiley & Sons, 2010

2010, ISBN: 9780470882801

How to Win by Letting Customers Manange the Relationship, [ED: 1], 1. Auflage, eBook Download (EPUB,PDF), eBooks, [PU: John Wiley & Sons]